Leads Generation

We're used to consuming social media content by scrolling through a newsfeed. But that's changing. Just as the blinking cursor was our starting point for content creation on desktops, the camera is becoming the starting point for mobile. Curious what that means for your business?


From ...

Facebook promises video creators 55 percent of mid-roll video ad revenue, the same percentage YouTube offers its creators. With this move, Facebook appears to be competing with YouTube and trying to attract top vloggers to its platform. YouTube has a significant advantage with its experience in ...

Jongeren weten optimaal gebruik te maken van social media. Ze vinden elkaar razendsnel. Aan de andere kant is de sociale druk bij jongeren om leuk gevonden te worden nog nooit zo groot geweest als nu. Het baart ons, de generaties die ook zonder internet zijn opgegroeid, zorgen.


Jongeren die altijd ...

But if you achieve that, there's also a visible reward: mutual loyalty, solidarity, camaraderie. The members help each other, they'll lend you a ticket if you lose your debit card, they'll listen to your stories, cry with you in your sorrow, go get you beers, or even sleep on your couch if they've ...

"Chatbots are a new channel that will give brands a new face," says Erwin van Lun, trend watcher and founder of chatbots.org. "They're just like people," he adds a moment later. It's difficult to have a truly good, sincere conversation with someone—we'll agree on that. It might seem contradictory to ...

Social selling is hot! And it's becoming increasingly important for companies. Social selling on LinkedIn should involve marketing and communications in addition to sales. If this happens, significant synergy benefits can arise. However, in practice, several basic elements are often overlooked. This ...

Column – Okay, so it's possible. Someone who wants to promote Nazi memorabilia or recruit candidates for a far-right demonstration can buy Facebook access to the newsfeeds of people who regularly use phrases like " Jew hater ," " How to burn Jews , " or " Why do Jews ruin the world? " or "

Did a ...

Despite the fact that these departments interact with the same target groups, connecting them remains challenging. Everyone is primarily focused on their own interests – and that's a missed opportunity. Even in this online era, we therefore dare to assert that a physical location where these ...

Instagram is the platform for influencers, but who is still an influencer now that the hunt for fake followers has begun and the standards for sponsored content need to become more transparent?

From influencer to entrepreneur
The influencer trend will continue to develop in 2019; influencers will ...

In our busy (work) lives, we're constantly looking for ways to save time, avoid stress, and gain a better overview. Then this list of 21 tools & tips will undoubtedly come in handy.

Over the past few weeks, we've gathered the best tips

tricks, and tools from our authors and our Frankwatching ...